Redesigning of an existing website
Web design, WordPress CMS, UX design, Digital Marketing
Website : www.samiltonhotel.com
Overview
The Samilton Hotel is a luxurious landmark hotel situated in the heart of the city Kolkata. The hotel had an informative website, but it was lacking the necessary features to do well like
- Information Architecture was not proper
- Website not mobile friendly
- Lots of Hotel information was missing
- Social media not planned properly
- No facility to backend content management system (CMS)
- Overall lack of user experience
What We Did
- Improve Information Architecture
- For CMS we have used WordPress
- Custom WordPress theme design and Development
- Responsive design using Bootstrap frameworks for targeting multiple device and dimension
- Installed SEO plugins and implement content strategy so that SEO score improved.
Since the new site went live in early June 2014, the website has seen the following results :
- 60% increase in website traffic
- 150% increase in mobile traffic
- Booking increased
- Reduce bounce rate
- SEO Position based on certain keywords improved